During her visit to Jaipur, Nandini Shenoy, Founder & CEO of Pinkvilla, had the chance to fully immerse herself in the vibrant world of Indian textiles. Being enveloped in the timeless charm of these fabrics deeply impacted her.
Driven by the skill she observed, Nandini felt compelled to initiate 17 Looms. With 17 Looms, she aims to forge a platform accessible to all, bridging distances and allowing everyone to partake in the splendour and traditions of Indian textiles, irrespective of their geographical confines.
This endeavour represents a notable progression for Pinkvilla, broadening its scope to cater to its esteemed audience in a novel manner.