AMARA
Sring Summer '24 Collection

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OUR ESSENCE

Immerse yourself in the enduring charm of Indian textile heritage. Experience more than just clothes; embrace self-expression, celebrate culture, and empower communities with each stitch. We invite you to explore our collections as every outfit weaves a story, and every purchase preserves a legacy.

Our Craft Story

Each creation at 17 Looms emerges from the hands of skilled artisans, where passion, culture, art, and tradition converge harmoniously. At 17 Looms, we not only honour these artisans but also invite you to be a part of their journey—nurturing their talents, their community, and their future.

From ancient motifs to modern influences, each garment begins with a spark of inspiration drawn from a place of deep reverence for the heritage that surrounds us. Our skilled artisans bring these inspirations to life with their passion and precision. Thus emerges a masterpiece that exudes timeless elegance, ready to become a cherished part of your wardrobe.

WOMEN OF 17 LOOMS

Shop the look adorned by our tribe

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Our Happy Tribe

Tribe Tested, Love Approved: Hear from Our Family

Mini Marvel!

Love my mini dress! It's chic, comfy, and perfect for any occasion. Whether I'm lounging at home or stepping out for a night out, it's now become my go-to outfit. It's remarkable how slow fashion can be both versatile and trendy.

Jessica Miller, New York City

Perfect for Any Occasion!

My midi dress from 17 Looms is a total winner! Perfect for both casual outings and dressier occasions. The fabric is soft and breathable, making it a summer staple. Highly recommend.

Richa Singh, Mumbai

Effortlessly Elegant

The midi dress is a dream! The design is trendy, and the quality is top-notch. I felt beautiful and comfortable all day.

Ashley Williams, Chicago

Unique and Stylish

Can't get enough of my patchwork coord set from 17 Looms! It's so unique and stylish, and I love how it celebrates sustainable fashion. It’s my new wardrobe essential.

Sarah Brown, Houston

Fun and Flirty Vibes!

Rocking my tie-up dress from 17 Looms! It's so versatile – I can dress it up or down. The fabric is breathable, perfect for summer days.

AMARA
Sring Summer '24 Collection

OUR ESSENCE

New Arrivals

Alexia - Short Ruffle Sleeve Dress - Coral

Size

Alice - Floral Printed Maxi Dress - Pink

Size

Alanna - Floral Motif Dress - White

Size

Ava - Printed Midi Dress - Blue

Size

Our Craft Story

Most Loved

Alice - Floral Printed Maxi Dress - Blue

Size

Alaya - Floral Motif Ruffle Dress - White

Size

Ava - Printed Mini Dress - Mauve

Size

Ava - Printed Mini Dress - Blue

Size

WOMEN OF 17 LOOMS

Blogs

Our Happy Tribe

Mini Marvel!

Jessica Miller, New York City

Perfect for Any Occasion!

Richa Singh, Mumbai

Effortlessly Elegant

Ashley Williams, Chicago

Unique and Stylish

Sarah Brown, Houston

Fun and Flirty Vibes!

Sophia Martinez, Philadelphia

AMARASring Summer '24 Collection

OUR ESSENCE

New Arrivals

Alexia - Short Ruffle Sleeve Dress - Coral

Size

Alice - Floral Printed Maxi Dress - Pink

Size

Alanna - Floral Motif Dress - White

Size

Ava - Printed Midi Dress - Blue

Size

Our Craft Story

Most Loved

Alice - Floral Printed Maxi Dress - Blue

Size

Alaya - Floral Motif Ruffle Dress - White

Size

Ava - Printed Mini Dress - Mauve

Size

Ava - Printed Mini Dress - Blue

Size

WOMEN OF 17 LOOMS

Blogs

Our Happy Tribe

Mini Marvel!

Jessica Miller, New York City

Perfect for Any Occasion!

Richa Singh, Mumbai

Effortlessly Elegant

Ashley Williams, Chicago

Unique and Stylish

Sarah Brown, Houston

Fun and Flirty Vibes!

Sophia Martinez, Philadelphia

AMARA
Sring Summer '24 Collection